Posts Tagged ‘Creativity’

Feelings of Creative Work

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As I said earlier, knowledge-based work is more of an endeavor than an execution of a well known process. When you undertake a task or project that you’re not sure about, it’s natural to feel some hesitation and anxiety. I have felt this way with some projects, blaming myself.  I attributed the pain of loneliness and anxiety to my personality defects – I thought that I lacked certain traits others had.

When I discussed my doubts with friends who are studying to become journalists, they advised me to read  The Writer’s Journey by Christopher Vogler and Himmel-Helvete tur och retur (English translation: Heaven-Hell and Back which is available only in Swedish) by Bengt Renander (a Swedish creativity consultant).

In The Writer’s Journey the classic storyline for drama is discussed – how do you build a story that will work in dramatic movies? Vogler, who worked in both Disney and Warner Bros as a screenwriter, divides all dramas into three parts that have twelve different steps or actions.  To build a good story that people will like, he shows how most movies are made as exploration journeys, where the main character in the film faces a challenge or needs to resolve a conflict. This takes the character through the following twelve steps.

The Heros Journey

Vogler divides a story in two different worlds:  the ordinary world where you first meet the main character and then the special world that he is about to enter during the journey. In the ordinary world the main character is living his ordinary life. For example, you first see Luke Skywalker, the hero of Star Wars, who is bored to death as a farm boy before he sets out to tackle the universe. If we continue with Star Wars as an example, we proceed to the next stage – the Call of Adventure – when Princess Leia’s sends a desperate holographic message to old wise man Obi Wan Kenobi, to ask Luke to join the quest.

Leia has been snatched by evil man Darth Vader, much like Greek springtime goddess Persephone, who was kidnapped to the underworld by Pluto, lord of the dead. Her rescue is vital to restoring the normal balance of the universe. As the story continues, Luke refuses the call of adventure by returning to his aunt and uncle’s farmhouse, only to find they have been killed by the Emperor’s storm troopers. Suddenly, Luke’s reluctance transforms into a burning desire to undertake the quest.

Luke takes the evil of the Empire personally. He is motivated. Those of you who saw the movie know how the story continues. The interesting observation in this structure was made by Bengt Renander who realized that behind all these steps lies a specific feeling that the viewer is supposed to feel. The reason this technique works for many movies is the common order of feelings that humans have when undertaking an exploration journey and when they leave their comfort zone. As Bengt puts it, “a movie where the main character doesn’t develop emotionally will be rather boring to see”.

The heros feelings

Bengt also realized that it’s a common misunderstanding is the best result comes when there are feelings of lust and creative joy. All these feelings are necessary – indeed normal – in creative processes. They’re not wrong – they’re feelings that just stir within us. In fact, they are signs that we are on the right track. Feelings of pain are normal in the creative process and that’s a consolation for all creative workers who are aware of that.

Put this into a team and you as a project manager don’t need to feel frustration, anxiety and anger.  You know it’s not your fault, because it’s part of the process. When you leave your comfort zone and undertake a project that is complex and hard to do, it would be strange not to have these feelings.

A friend told me that early in his career, he worked in a juvenile detention center and used to have talks with his supervisor about what he disliked most about his work. The hardest thing is to isolate people from society against their will because this goes against human nature. His supervisor answered, great! What kind of prison would we have if all guards felt that way?

The moral of the story is that it’s natural to be afraid and anxious when leaving one’s comfort zone. The more complex a project is (no agreement on requirements and/or uncertainty about the technology) , the less one’s previous experience can help.


Longing is the foundation of all creation.. Longing works like a radar – if you long for a new and better job, you will probably open your eyes to new possibilities. If you are longing for a relationship, you will be more open to new and interesting people.


When an idea introduces a possible solution, longing is replaced by arousal.  Longing is about wanting to change reality (today something is in a specific state but it might be different in the future). The definition of a problem could therefore be, “the problem” = “what you want and long for” – “the reality”. The larger the difference between “what you want” and “the reality,” the larger the problem is.

The more accurately you identify “the problem” the higher the chance of a successful solution. If the problem is that it is too cold in Sweden, you like to travel to a warmer place. The direction is to go south. To define the problem is to set a direction of where to go.  If you set the wrong direction, the problem will not be solved, even if you compensate by working faster.


If the problem is the lack of previous experience, hesitation sets in. This is because undertaking a new endeavor means travelling into the unknown.  The unknown connotes that danger is lurking and you don’t know what will happen. Your choice is to leave your comfort zone or to hesitate. Interestingly, either choice will cause pain.

If you decide to not start the journey and stay put, you will cause regressive pain, creating anxiety that comes from self-betrayal, from not exploiting your potential. If you decide to continue forward, it will also cause pain – progressive pain. You do not think you can handle the mission with your knowledge and experience. This is a form of growing pain.


Hesitation is natural because you’re considering the risk of failure. The ability to plan and make calculated assumptions about the future is what distinguishes man from animal.  Previous experience enables one to draw conclusions about the future. Without any previous experience and the possibility of losing something creates worry.

To overcome hesitation, motivation is needed. Motivation comes from the belief that the satisfaction of reaching the goal is larger than undertaking the journey – including the fear of failing. One can define motivation therefore as the “motivation to do something” = “The expected satisfaction of reaching a goal” – (“the cost of doing the journey” + “the fear of the risk of failing”).

I have heard many entrepreneurs say that they never would have started their endeavors if they knew what they were getting into. Thanks to that they underestimated “the cost of doing the journey” they become more motivated, so ignorance can be a bless.


Just when you had hoped to get started on your journey, you get that feeling of emptiness. You have to let go of something old without having something new to keep you in. The task seems endless and elusive, you do not know where to start and nothing feels like a natural start. This gap you feel needs to be filled with ideas on HOW the trip will be made.

To get ideas about how the trip can be accomplished, you need inspiration. Vogler calls this phase meeting the mentor in his book Odyssey (700 BC).  Odysseus leaves his son Telemachus with his best friend when he goes to war against Troy. The friend’s name is Mentor and his name has become synonymous with helping others to develop.

You do not need a mentor to find some inspiration. The word inspiration comes from “Spirit”. To become inspired means to nourish your soul, you breathe in and fill the emptiness.

Transition from Act 1 to Act 2

In Act 1, you defined the problem, weighed the advantages and disadvantages but does not inspire you. The question is if you are motivated enough to want to solve the problem. Act 2 is about facing your own barriers and limitations.


When developing complex systems the difficulty comes from not having done them before. It could be that the technology and application are new to you. Or, the domain is unfamiliar that you have to learn the prerequisites of the business or you don’t know the persons you are working with. In most cases, all three of these factors are in some degree new to you, so you need new knowledge to succeed. As you learn new things (tools or information about the domain) you gain new insights. This gives you a feeling of enthusiasm.


Developing complex IT systems is a highly collaborative activity. When you’ve figured out the solution, the next is to sell this solution to others.  You will need to motivate your thoughts and also adapt to new thoughts. Vogler calls this the phase of tests, allies and enemies. Like a film, the project also needs to be aligned so that everyone’s efforts are pointing in the same direction.

This is a very frustrating process.  You had problems convincing yourself, now you have to convince others. This makes creative work that depends on collaboration more frustrating than working solo. Collaboration is a core concept to take into account when working on complex software development projects.


In Vogler’s work, the hero’s journey is described when he approaches the innermost cave where the battle is to be fought. The hero is starting to realize he will have to face his worst nightmare; the fear of dying is pronounced. During the creative process the same thing might happen to you when you realize that this journey is taking a road you are afraid of. A line that is frequently heard in films is, “I would do anything to succeed without this”.  In the film Return of theKing (The Lord of the Rings) we listen to Gandalf and Peregrin Tok talking on the night of battle where Gondor is waiting to be attacked. Peregrin Tok says, “I don’t want to be in a battle, but even worse is waiting for a battle you can’t escape.

All you do is wait, and the only thing you can do is to prepare.  Defense mechanisms are triggered. The project’s orientation is about to change, or your role has changed into something you do not want. Your self-image is clearly an issue; you are afraid because you know you have to change.

Pressure from others leads to self-doubt. I’ve been through situations where people came to me in anger and threatened to resign if the system was not designed in a certain way. The person’s anger was caused by two things; first, questioning his role as architect, and second, wasting his investment in terms of time and commitment because of the change.


In movies, the dramatic high point is the last battle for mankind or the final battle against the star’s death.  As Conan put’s it “enough talk, let’s kill!”  Vogler reveals that the big secret of “the ordeal” is that the hero must die so that he can be reborn.  In the creative process, we will have to accept change. You accept to let go the old baggage go, otherwise you will be doomed to failure.

In Bengt Renander’s book, he tells the story about how monkeys are hunted in south India. The hunter drills a hole in a coconut and then the coconut is chained to a tree. The hole is just big enough so a monkey can stick his hand in. Inside the coconut are some grains of rice that the hunter put in.

During the night, a monkey puts his hand inside and grips the rice grains but can’t get his hand out. On the morning the hunter returns, but instead of letting the rice go and running away, the monkey continues to try to get the rice out.

On the physical level, the monkey won’t let go of the rice. But his mental picture of himself is that even if chained, he is still a creature that thinks food is important. The monkey realizes that this mental picture will spell his doom.

It’s the same with software development projects:  if you don’t accept change and you don’t adapt,  you will be doomed.


For as long as you accept change, you will manage. When you have changed your mental picture of the problem, that’s when ideas come to you. They pop up, often when you’re thinking of something else.  Ideas come when you leave your cubicle.  In my case, ideas come when I’m in the car on my way home or when I’m about to retire for the night.

The idea is crystal clear in your mind and you see relationships you didn’t see before. You will feel an excitement to experiment with it right away. In the beginning of this book, I wrote about enthusiasm and how it is best used as soon as possible. If you get an idea today, how motivated will you be if you don’t start it until next week? The idea will probably not give you the same energy.  Many people think that it is at this point where the creative process starts.

Act 3

Act 3 is about making it happen in movies.  It’s the point of no return, it’s the road back to normal, but it is not the same normal you came from.  It’s a new normal. It’s now the idea it will become reality? Are you motivated enough to make the idea a reality? If Act 1 was WHAT and Act 2 was HOW, the last act is “ACTION”.


In a creative process, the most important thing is delivery. If you know how the feature and its dependencies shall be constructed, it’s time to build it. All creative work is characterized by a craftsman based realizations phase. Otherwise the output of the work had been reproducible with the same input. This is one of the things that motivates people. When done the same way or doing similar things several times, creative motivation disappears. Nothing wrong with that. Personally, I think it goes in periods. If I have a high level of complexity in my personal life, I can’t handle as much uncertainty in work. Since complexity and creativity are causing uncertainty and stress, it may be too much to have it on all fronts. People are different, some can handle more stress and uncertainty than others, and their ability to handle stress varies with time.


You must adapt your idea to reality. The idea will not become as ideal as it was in the thoughts (the Platonic world of ideal forms); we need to fit idea into other real concerns. The ones that are angry when the idea is adapted to reality are the ones that worked with the idea, it’s their idea that has to adapt. People who haven’t been that involved and haven’t invested any time in working the idea judge the idea only by the end result.


When an idea becomes reality and “the problem” no longer exists, you are relieved and at peace. You have now solved the equation of “what you want and long for” – “the reality” and it is rewarding.

Why is Creativity More Important than Knowledge?

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Answer:  because software development is more of an exploratory journey than looking up information or formulas in a table. You will of course need to know your tools so you can deliver but in a world where more and more people have university degrees and anything can be looked up on the Internet, the value of knowledge (What, Why and How) decreases.

If software development was more like traditional engineering, you would look for solutions in books or on the net. But repetitive needs are already boxed like Microsoft Office or enterprise systems like SAP which are available in the store.


Selling: the Most Important Knowledge of Creativity

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Spreading the newsThe difference between knowledge and creativity is that knowledge is known by others, and is accepted and understood better by a group. New ideas are the opposite of knowledge, neither known nor learned before.  It is therefore, by nature, not accepted.  So it has to be sold to others to create value.  It doesn’t matter how many ideas you come up with; what matters is if you can sell those ideas to others.

Anchor the Idea

Your project, no matter how good, won’t matter if you can’t get anyone to buy it. It’s therefore essential that you can sell your ideas to others. To research an idea more formally, you might need to anchor it with someone who is in charge.

The first thing you have to have to deal with is the question, who will be in charge and who will gain from this? In the early phases of the process you probably won’t have any figures or analysis, so the first step is to convince those in charge of the strategy that you can do a feasibility study and investigate if the idea is worthwhile. Who should you convince?


If the idea targets new possibilities, that might give the business a new advantage. Contact people who work with the strategy and talk to sales people.  They are the ones with this mindset.

What is the Effect Enabler?

A project idea is often born out of the company’s need to increase its results and competitiveness by creating a new service, product or approach (e.g. becoming more businesslike). It often comes from either the ability to do a new thing with the combination of features, locations, customer segment, promotions, better adaptations to a special process, increased efficiency, or saving money. It’s important to find out what the effect enablers would be for the customers – would they be new features or cost savings? This can be done by asking questions like:

  • Does this idea lead to higher profitability?
  • Does this lead to any new possibilities?
  • Does this lead to any efficiency or cost savings?

In this early phase it’s impossible to know something about the cost to make the journey. What you can do is try to sell on the value of (B). And if you can’t sell by agreeing that the value exceeds the cost through a cost analysis of the journey relative to the value of (B), and then you have to try to sell on emotion, and try to motivate the one in charge.

For example, you can ask “What does this idea result in? What are the benefits? What would we do if we had this already?” Salesmen use a common trick:  they change the perspective of the buyer from being a buyer to being an owner. Instead of arguments like considering the costs, salesmen often argue about how much the buyer can save if he bought it, or what new possibilities would the buyer obtain if he owned it?

Selling the idea

A Creative Working Environment

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Here’s a Dilbert story that someone told me. Unfortunately I couldn’t find it so it might not be an original Scott Adam story.

Dilbert: Can I work from home?

Pointy hairy boss: How do I know that you will be working?

Dilbert: How do you know that I’m working when I’m at work?

Pointy hairy boss: When you are here, you seem to suffer so that probably means that you’re working!

When you ask people where their best ideas come from, they seldom say “at the office.” I usually come up with new ideas after leaving the office or when I’m not there. If you’re leading a team where creativity is a key success factor, it’s a good idea to ask your staff where they’re getting their best ideas.  Maybe not all of their work should be done at the office. Ask what suits them best.

With my team, we usually plan to work at the office together for at least a couple of days in the week, but it depends on what phase our project is in.  In the beginning stages of projects we discuss a lot of things.  At the end of a project, we need to have quick and easy access to each other.

Some members of my team prefer to work at home when they can, and some put in longer concentrated hours so they can work from Hawaii for two weeks and combine work with vacation so they can extend it to a month. I like to be flexible and change my work environment – I spend 2-3 mornings a week at a café across the street from work (my office Wifi even works there) and at lunch I’m back in the office.

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The Process of Knowledge-based Work

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Let’s simplify what knowledge-based companies do, in order to analyze what the process of knowledge based work.
1. First, an idea is born from at least two previously known ideas that are combined in a new way.
2. Second, the idea is “sold” to one or more stakeholders that believe in its future value. Their belief is that the value of the product or service will be larger than the costs to develop it.
3. Third, the idea is transformed – by knowledge and creativity – into a product or service.
4. Fourth, it is “sold” to end-users by the stakeholder on the company’s behalf.

The process